UK's Best New Betting Sites 2025

Bet Online + Telephone

Ken Howells is now available online having recently launched their brand new website that's powered by the Everymatrix platform.

New customers can still expect the excellent customer service and telephone betting along with a £25 free bet offer!

You must be aged over 18 to open an account at the Ken Howells betting site.

Newest Betting Site Of 2025

Introducing BetTOM, a brand new site that's hit the UK betting scene in May 2025.

BetTOM is UK owned and operated, the website is powered by the upgraded Everymatrix software platform and looks very nice.

New users can get a £25 free bet offer + 10 free slot spins!

Although there is currently no sign up offer, new customers can enjoy plenty of betting event concessions and promotions.

You must be aged over 18 to open an account at the BetTOM betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

18+ Only. Offer valid for Sportsbook only Offer valid for new BetTom customers 50% of first day losses refunded as a free bet. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59.

£20 Free Bet From This New Site

Starting up in March 2025, Swifty Sports is our newest betting site listed at Betting Sites Ltd.

Their website is fast and clean along with tons of betting markets and specials. New users can claim a £20 free bet.

You must be aged over 18 to open an account at the Swifty Sports betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

New UK Based Betting Company

AK Bets set out as a racecourse bookmaker in 2021 and have now taken their services online.

At AK Bets you will find superb odds on thousands of sports events along with bespoke betting markets. AK Bets also offers a useful telephone betting service.

New AK Bets customers can open an account today exclusively via bettingsites.ltd.uk with the promo code AKACCA100 and receive up to a £100 free bet if their initial sports bet meets the qualifying criteria.

You must be aged over 18 to open an account at the AK Bets betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

Up to £/€100 Free Bet. Use promo code: AKACCA100. New UK/IRE customers. If your first Football bet is an Accumulator (minimum three selections at combined odds of Evens), AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £/€100. 18+ | GambleAware.org

Featured New Betting Site With Top Offers

UK based Betzone is a great choice for an all round betting experience with plenty on offer when it comes to sports betting. New customers can also get some top betting offers on a great range of current sporting events!

You must be aged over 18 to open an account at the Betzone betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

18+ | New Customers Only | Promo Code: WELCOME10 | Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement | Min odds Evens (2.00) | Get 2 x £5 UK/Irish Horse Racing Free Bets + 2 x £5 Football Free Bets | Free Bets valid for 7 days | Max win £250 | T&Cs apply | GB residents only | Gamble responsibly

Brand New UK Based Traditional Bookmaker

Gentleman Jim bookmakers is the new online betting site for the proper punter. A traditional bookmaker with a healthy appetite for risk and big wagers, done with minimal fuss.

Gentleman Jim's aim is to offer the most accessible, enjoyable and beautifully simple online betting experience in the UK.

You must be aged over 18 to open an account at the Gentleman Jim betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

New UK Operated Betting Company

BresBet offers a robust, easy to use UK betting website for their customers and they also offer a wide selection of promotions daily.

You must be aged over 18 to open an account at the BresBet betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

18+. New customers only. Must enter code welcome25afs when signing up. Place at least 3 x £10 sportsbook bets on your first day betting to qualify. BresBet refund 50% of any sportsbook net losses as free bet credits up to £25. Only bets settled on your first day betting will count towards the offer. Free bet credited next day.

Brand New Bookmaker & Exclusively Listed

PricedUp is the latest UK betting site offering competitive odds, a user-friendly experience, and a wide range of sports and markets to bet on.

Whether you're into football, horse racing, or any other sport, PricedUp delivers unbeatable prices and exciting promotions.

Join today for a seamless betting experience and take advantage of special daily betting offers.

You must be aged over 18 to open an account at the PricedUp betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

All New Wales Based Bookmaker

£60 in Free Bets With Spreadex

Spreadex offers a fast paced fixed odds sports betting on football, horse racing, cricket, rugby, golf and many other sports. They also offer the world's best sports spread betting service.

Get Up To £60 in Free Bets offer valid only when applying through the bettingsites.ltd.uk website.

You must be aged over 18 to open an account at the Spreadex betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

Spread betting losses can exceed deposit. 18+ www.gambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet.

Bet £10 Get £50 in Bonuses

New customers online only. Valid with code B10G50 on registration. Bet min £/€10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £/€10 Win + £/€10 Place) within 7 days of registration. Receive £/€20 Tote Credit, £/€10 Sports Bet, 2 x £/€5 Sports Acca and 50 Free Spins. 7-day expiry. Qualifying bet is the first racing pool or sports bet added to the bet-slip. 18+. Full T&Cs apply. Gambleaware.org.

Most Popular UK Betting Site

Coral are one of the most popular bookmakers with betting shops dotted around high streets across the UK.

If you're looking to join one of the UK's best reputable betting sites then Coral is right up there.

Coral has lots to offer when it comes to betting regularly on various sports. You will find a constant flow of special bet bundles, odds boosts and loyalty offers that are available on a daily basis.  

You must be aged over 18 to open an account at the Coral betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Bet £10, Get £30 With William Hill

William Hill is undoubtedly the most recognised betting brand in the UK and one of the leading betting brands worldwide.

William Hill is famous for their horse racing sponsorships and commitment to racing. They offer fantastic horse racing promotions that include the ‘High Five’ offer that provide bettors a '25% Win Bonus’ or 'Money Back 2nd’ in selected races. William Hill also offer special promotions on all other sports with ongoing daily promotions on major football matches.

William Hill also operate a Free Bet Club called ‘Offer Club’ where members are entitled to a weekly £5 free bet if they place £20 on football accumulators with 4 or more sections. William Hill are number one when it comes to quantity offers and they place high regard into both customer retention and satisfaction.

William Hill also offer a broad range of gaming services which include casino, live casino, William Hill Vegas, William Hill Macau, Games, Scratchcards, Bingo, Poker and Virtuals.

William Hill cover all of your betting needs and if you can’t find what your looking for at William Hill you never will. William Hill really is, the most comprehensive betting site on the planet.

You must be aged over 18 to open an account at the William Hill betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Bet £10 & Get £30 in Free Bets From Bet365

Bet365 is officially the worlds biggest online bookmaker and sportsbook and is recognised brand worldwide. Bet365 continues to grow and grow and cement its place as a premium online gambling destination.

Bet365 like to keep you interested and has the most comprehensive in play football markets available, don't take our words for it ask Ray Winston the frontman of Bet365's marketing and media offering. If 'Big Ray' says its the place to bet then who would argue with that.Bet365 offer a huge deposit bonus that can only be rivalled by a few other online bookies. They also offer a wide range of promotions, that can be seen here.

Bet365 also offers live streaming, audio commentary and live scores to ensure you’re in the know at all times and in control of your bets (live streaming required a funded account or have placed a bet within 24 hours). They don't come much bigger than Bet365 and if your into your betting and looking for the ideal location to place regular bets, you won't need to look further.

You must be aged over 18 to open an account at the Bet365 betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

*New customers only. Min deposit requirement. Registration Required. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Get Your 100% Deposit Bonus Worth £50

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

It's Showtime With BetMGM

BetMGM has landed in the UK in a big way. If you like loyalty rewards then an account with BetMGM is a must. New customers can also claim £10 in free bets. 

You must be aged over 18 to open an account at the BetMGM betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

New cust only. 7 days to place a qualifying bet of £10 at Evens (1/1) for 1 x £10 Free Bets (min odds 2/1). Expires 07/04/25 09:00. Cannot be used on e-sports & non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.

One Of The UK's Biggest Bookies

Established in 1946 BetVictor originally named Victor Chandler has been extremely focused in building an online sports betting business that has set standards across the industry with their excellent in house developed sports betting service.With lightning fast bet placement technology and daily promotions, BetVictor is certainly one of the most used fully UK licensed and regulated bookmakers online.

You must be aged over 18 to open an account at the BetVictor betting site.

Betting promotions open to UK & Ireland residents only.

£60 in Free Bets With Spreadex

Spreadex offers a fast paced fixed odds sports betting on football, horse racing, cricket, rugby, golf and many other sports. They also offer the world's best sports spread betting service.

Get Up To £60 in Free Bets offer valid only when applying through the bettingsites.ltd.uk website.

You must be aged over 18 to open an account at the Spreadex betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

Spread betting losses can exceed deposit. 18+ www.gambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet.

Bet £10 Get £40 In Bonuses

Join Unibet for the ultimate sports betting experience today!

Unibet is one of the worlds leading gambling brands and has developed quickly. Unibet is part of an innovation-driven company that builds on trust, and lead development into new technology, mobile solutions and new products, as well as player safety and responsible gambling improvements.

The Unibet brand is frequently seen across global sporting events as they continue their impressive sponsorship program and further enhancing respect and trust into the brand. The Unibet website is packed with offers, bonuses and free bets for their players.

There are many more of these unique offers too. Unibet offer just about everything you need when it comes to betting sites. In-play, live streaming feeds, results, live scores and anything else you could ever want from such a major sports betting company, Unibet is one of the biggest and best out there.

You must be aged over 18 to open an account at the Unibet betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.

DAZN Launches The New DAZN Bet In The UK

The DAZN sports streaming service now offers DAZN Bet, an impressive sports betting website available to UK customers. At DAZN Bet, new and existing customers can enjoy various sports betting offers upon registration and on selected sporting events.

You must be aged over 18 to open an account at the DAZN Bet betting site.

Betting promotions open to UK residents only. T&C's apply.

Long Established UK Bookmaker

Gamebookers has been online since 1998 and is one of the longest standing online bookmakers that has stood the test of time. They were the first online bookmakers to allow customers the opportunity to sell bets back to the house, now commonly known as cash out and among the first to offer a free SMS results and scores service.

You must be aged over 18 to open an account at the Gamebookers betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

Various New Betting Offers

NEW CUSTOMERS. MAX £10(EXC PAYPAL). 100% ODDS BOOST TOKEN. T&CS APPLY. 18+

Great New UK Betting Website

Try out BetUK today and enjoy their bet £10 to get £10 in free bets offer.

You must be aged over 18 to open an account at the Bet UK betting site.

Betting promotions open to UK residents only. T&C's apply.

Sports Offer: New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 1 x £10 Free Bet on sportsbook minimum odds 2/1 (3.0) or greater, cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply.

Superb Betting Promotions With Bwin

Bwin has long been one of the biggest betting companies in Europe. They have had associations with some of the best football clubs on the planet and remain Real Madrid's Official Gaming & Betting Partner. Associations with Manchester Utd, Juventus and many more clearly demonstrates the calibre of Bwin.

Bwin has a fully loaded website with all the markets you would expect from any big betting site. They offer live streaming, cash out and live alerts via the Bwin betting app. They also offer fantastic daily offers and loyalty bonuses and promotions for regular users. Bwin is definitely a great place to bet on sports.

Best Odds Guaranteed Betting

New UK Sports Betting Site

Fafabet is a fairly newcomer to the UK betting scene with a very good website which offers all the betting markets customers are likely to be seeking.

New customers can also enjoy sign up betting offers and ongoing promotions.

You must be aged over 18 to open an account at the Fafabet betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.

Offers Excellent Betting Promotions

Great New UK Based Bookmaker

Betting with a UK independent bookmaker just got greater, as GreatBet have you covered.

With best odds guaranteed on offer and a customer loyalty scheme you're in great hands with GreatBet.

Greatbet offer both text & telephone betting, as well as in-play.

You must be aged over 18 to open an account at the GreatBet betting site.

Betting promotions open to UK residents only. T&C's apply.

New UK Operated Betting Website

BetAnsells have been bookmakers since 1920 and now offer a new UK licensed betting service to new customers nationwide.

New customers can claim 50% of first day losses refunded as real cash, credited within 24 hours up to a maximum of £50 per customer

The BetAnsells website is powered by ABETA who provide UK independent ancillary remote licensed bookmakers with a website platform to accept bets from customers online.

You must be aged over 18 to open an account at the BetAnsells betting site.

New Customer Offer - 50% of first day losses refunded as real cash, credited within 24 hours up to a maximum of £50 per customer , Monthly Cash back on net losses offer , Best odds Guaranteed singles and multiples, Payout on First Past the Post and the Official Result , Extra Places daily , Enhanced Greyhound Forecasts . 18+. Full T&Cs apply.

Brand New Exclusive Betting Site

Fitzwilliam Sports is a UK based bookmaker that offers users a unique request a bet style betting website. With Fitzwilliam Sports you can bet through their website or by using their telephone betting service.

You must be aged over 18 to open an account at the Fitzwilliam Sports betting site.

Betting promotions open to UK & Ireland residents only. T&C's apply.